FRIENDLY'S MENU DESIGN
BRAND DESIGN | ART DIRECTION | ILLUSTRATION
Friendly's is a classic, old-school diner restaurant in the Northeast known for their ice cream. They wanted a complete update of their three expansive menus.
For photography, each shot was illustrated before going into the shoot. The food was photographed as if it was still in-prep, giving it that classic diner feel.
Agency: The VIA Agency
Role: Art Director & Illustrator
Creative Director: Kevin Phillips
