LYFT EMAILS

EMAIL DESIGN

A series of email campaigns for both riders and drivers for Lyft.

ALL-ACCESS PLAN

A series of emails to promote the launch of Lyft’s first subscription program: the All-Access Plan.

The emails were sent to multiple audiences and ranged from prospective users to current subscribers with onboarding and monthly savings summaries.

Featured on Really Good Emails.

Role: Designer & Illustrator

scrolling video_animated keynote_all access.gif

DRIVER MILESTONES

A series of emails that celebrates the achievements of top Lyft drivers that have given over 5k rides.

Role: Designer & Illustrator

Animation: Bert Paige

scrolling video_animated keynote 3.gif

HOLIDAY DRIVER CAMPAIGNS

Certain holidays like NYE, St. Patrick’s Day, Cinco De Mayo and 4th of July call for high demand for Lyft rides. This series of emails let drivers know when and where to pick up the most passengers on each holiday.

Role: Designer & Illustrator

scrolling video_animated keynote_Driver Holiday.gif