MILLER HIGH LIFE

BRAND DESIGN | ART DIRECTION

Miller High Life has been the Champagne of Beers for over 110 years. To celebrate their rich history, High Life released new, vintage-inspired packaging that calls upon its classic, timeless design and emphasizes its champagne quality.

We were tasked with promoting this packaging redesign and bringing it to life in many different forms.

Through striking product photography, we focused on the iconic bottle shape and rich, colorful liquid, emphasizing High Life's 100-year commitment to being The Champagne of Beers.

Agency: Leo Burnett

Role: Senior Art Director

Creative Director: Chris Posdal

POP-UP CHAMPAGNE BAR

During the peak of the program's launch, the Miller High Life Champagne Bar featured a special High Life-only menu and daily happy hour specials. We designed the promotional materials for the pop-up bar, including coasters, table tents, posters, serving trays, window displays, beer crates and menus.

Participating bars interested in featuring the Champagne of Beers Menu were also sent kits with all the promotional materials.